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About Project
Forging the fighting spirit of Uruguayan football into sculptural form.
A visual identity project for Nike celebrating Uruguayan football culture, bridging athletic performance and national symbolism through sculptural 3D imagery and graphic authorship.
[Details]
Client
Nike
Agency
Wieden + Kennedy
Type
3D & Key Visuals
Year
2026
Category
Advertising
The Born to Battle project was built around a central question: what does it feel like to wear the Uruguay jersey?
