São Paulo, Brazil
Local time, --:--Your time, --:--
About Project
As the official drink of Tomorrowland Brasil, Beats needed a visual universe that could match the scale, energy and intensity of one of the world’s biggest electronic music festivals.The project was built around the brand’s presence inside the festival creating a campaign language that could connect Beats to the atmosphere of Tomorrowland Brasil in a way that felt immersive, vibrant and unexpected. The goal was to translate the experience of the event into a visual system capable of living across communication, product and environment.
[Details]
We were responsible for developing the campaign’s key visual and the special can design, helping shape how Beats would appear within the Tomorrowland Brasil universe. The key visual established the main atmosphere of the campaign, combining the identity of Beats with the visual intensity of the festival.
Showcase
The special can design extended that same universe into a physical object. Created for the Beats Mystery Edition, the can translated the campaign’s visual language into the product, reinforcing the connection between the brand and the festival without shifting the focus away from the larger Beats Tomorrowland experience.
